Repsol intends to conquer new territory over the "soccer universe" and become a love brand among fans of the great Portuguese clubs Challenge: To be really heard by fans... To be engaging... and to gain brand recognition and affection near the fans of the main Portuguese clubs. In this challenging context, Repsol launch the new partnership protocol between Repsol and the SCP.

Results: A 360 campaign was developed in which the center of attention is the supporters themselves, in the love they feel for the club, in the energy they unconditionally give them. We talk less about the brand and more about the club. That's why the Repsol campaign to announce the new partnership with Sporting evokes the "spirit of Lion" and gives the supporter, the club and the players the main role. The same approach used for Benfica and Porto.

 The SCP campaign, divided into 2 phases: Teaser and Revelation, has its highlight in match day, which in an environment surrounded by surprises and several brand activations, reveals the new partnership to the club's supporters. The TV movie and digital communication  collected a great enthusiasm and energetic comments from the fans.