The ZON activation plan for the 2012 European Football Championship was organised at the ZON stadiums, one in Faro and the other in Lisbon, in the campo pequeno Lisbon Bullring.

This whole event placed great emphasis on the matches of the Portuguese national team. Euro M' was solely responsible for the implementation and management of the spaces, activations in the "stadiums", with various activities in which ZON played, danced, sang and partied with people or simply remained in their hands for them to enjoy the various benefits of the ZON services and products. The activation focus was based on the "crowing cock" campaign, and with this slogan more than 65,000 people were involved and engaged the brand.